The Bee, the official newspaper of Price County, has been serving the public since 1876. This county-seat weekly newspaper located in Phillips serves the city as well as several other major county municipalities. The Bee's 4,850 readers receive the newspaper at the counter or have it delivered to them every Thursday by U.S. Mail. Several area businesses also carry the newspaper. The Bee is a unique player in the local economy. A recent study found that 93 percent of area shoppers read The Bee for news and shopping information. The Bee received a higher percentage of shopper attention than any other area media outlet, including other newspapers and radio station. On Saturdays, 11,200 homes in Price, Taylor, Ashland, Sawyer and Iron counties receive The Extra Shopper by mail.The Phillips Bee is in the Wausau - Rhinelander, WI DMA. The Phillips Bee offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.